MIKH
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Launch
Brand Launch Checklist: Pre-Launch, Launch, and Beyond (2026 Edition)
Brand Strategy
How to Operationalize Brand Consistency Across Teams
Pre-Launch Strategy: Engineering Demand Before You Launch
Design
Rebrand vs Refresh: A Decision Framework for Founders
Genome
The Genome: Midair's Brand Intelligence System
How to Architect a Brand Portfolio That Scales
Creative Direction
Building a Brand World: The Work of Creative Direction
Founder-Led Launch Content: First 30-days Posting Guide
Brand Identity Costs: What You're Actually Paying For
What To Look For When Hiring A Creative Studio
AI Tools
AI Prompts for Brand Strategy: The Logic Before the Prompt
Brand Positioning: Finding Your Market Fit
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